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Great Tips and Ideas Proven to Kick-Start Your Facebook Marketing

  Facebook marketing is something that is getting more and more popular as time goes on. The reason for this is because millions of people log into Facebook every singleday. This is why it makes sense to use it for marketing purposes. Read through the tips presented here to expand your Facebook marketing knowledge:

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                                    Top 19 tips

Share 19 great tips:

1. Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your blog, website and in the signature of your...more>>

2. If you're using Facebook to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.

3. When using Facebook, think of it as a strong platform for sharing quality content. It isn't just informal chit-chat, it can be a large content format. Use it in this way. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook can bring you lots of traffic.

4. Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.

5. Try using custom tabs on your Facebook page. When you first create your business Facebook page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

6. Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!

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7. Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

 8. Build a solid fan base on Facebook to succeed with your marketing. That means you really shouldn't put too much investment into marketing products or promotions there until you have at least 5,000 fans. The interest in your products will automatically start to skyrocket once that threshold is reached.

9. If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.

10. Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

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11. Facebook's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.

12. Using Facebook as an effective marketing tool requires an investment of time and effort on your part. Opt for quality posts over quantity. Keep your content quality up, and give your audience information that they really want.

 13. You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.

 14. Do not send too many mass messages to your fans. This is a very impersonal way to reach people, and many of them may delete the content before reading it. If you have something to share, create a status update about it. People are much more likely to read them.

15. Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook's current format as well, so there really is no reason not to give it a try.

16. Make sure you talk to your fans regularly in order to find out what they want from your business. Take note of things posted on your page. You would be amazed at how helpful the public can be with marketing ideas. When someone posts on your page, make sure to respond to them.

17. When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.

 18. Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.

 19. Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It's one of the things that makes the social media site so very special. It's not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.

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