Facebook marketing is something that is getting more and
more popular as time goes on.
The reason for this is because millions of people
log into Facebook every single day.
This is why it makes sense to use it for
marketing purposes. Read through the tips presented here to expand your
Facebook marketing knowledge:
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| The Top and Free Online Courses for Digital Marketers: Social media merketing |
***16Tips Share Here:
1.
Do not sign up for a Facebook account and expect the name of your brand to
speak for itself. Even if the brand you are marketing is fairly well
established, you still need to do work to make it even more popular. Failing to
do this may result in you losing some of your fans.
2.
If you don't have time to maintain a Facebook
page for your business, you can still use Facebook for marketing. Facebook
provides ads on their site which can easily be hyper-targeted towards your
exact target demographic, from their sex and age to their likes and dislikes,
making your campaign hyper-successful, too.
3.
Make your posts professional in tone and spirit at all times. While social
media usually has a relaxed tone, present your business and yourself
professionally. When you keep a professional tone, you are respected more by
customers.
4.
By using the Power Editor, you can get your marketing post into mobile user's
news feed, the best way to reach those who aren't using a traditional computer
to access Facebook. In fact, there are also "Desktop News Feeds"
which go to those on computers as well, so you can target both. Read more>>
5.
If you are using Facebook to market your business, make sure that you
completely fill in the "about" section. This is a great way to
communicate what your business is about. It is also an excellent area to put in
contact information, locations, phone numbers and other helpful information
about your business.
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6.
If you have a follower complaining on your Facebook
page, try your best to resolve the issue publicly. This will let others know
that you are a reputable business and will handle all of your obligations. If
you cannot resolve a dispute with a customer publicly, try handling it in
private.
7.
Use Facebook as a customer service tool. Invite
customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your
excellent customer service policies. Answer questions in details and offer
refunds or new products right away to the customers who complain.
8.
If you want to use Promoted Posts, do so only with your current fan base. When
a non-fan sees "Promoted", they think it's a "Sponsored Ad"
and tend not to click on it. Your current fans won't think..More>>
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9.
Use pictures. Once you've got your site set up, share pictures with your
Facebook friends and fans. These pictures can be of your product, or they can
be inspirational or funny pictures. Your customers will share these pictures
with their own Facebook friends, which raises your exposure across the site and
will lead people to you.
10.
Avoid posting non-related updates that don't enhance your content value. You
may feel the temptation to discuss current events, or perhaps share personal
anecdotes, but your fans may not care. Stick to your personal profile for these
sorts of discussions.
11.
Don't turn off the option that lets others post whatever they want to your
page. Not allowing your customers to post causes them to think that you don't
care about their opinions...more>>
12.
Promote your Facebook posts on Twitter.
Twitter is an amazing social media for link sharing. If you take the time to
craft some excellent Facebook posts, then get the word out by passing it
through your Twitter stream. Don't be afraid to tweet it a few times over the
course of the week to help the content gain some traction.
13.
Post on a variety of topics, but all within your niche. Yes, it's important to
write content that's brand related, but you don't want every post to seem the
same. Find different types of content that will keep your fans engaged. Share
pictures and ask questions along with normal posts.
14.
Do not hesitate to moderate the negative comments you receive on your Facebook page. Some customers will probably post complaints
on your Facebook page. Try satisfying them
by offering a free product or a refund but do not start an argument. You could
develop a negative image for your brand if your customers see negative comments
on your page.
15.
Post consistently, but don't scattershot your posting. While it's good to post
every day, that doesn't mean that you need to post ten to twenty times a day to
move the needle! That can actually be just as bad as not posting at all. People
may think of your posts as social media spam at that level. Be moderate here.
16.
You need to remember that just because there are a lot of people that like your
page does not mean you will win. You want to have fans who want to buy from you
and will share the content you post. The conversion rate is what determines the
success of your campaign
Write your comment here:
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